the project

alfiebanks® is a self initiated, self funded project from England run by Will Heatley.

The City of London, is one of the most ethnically diverse cities in the world where over 300 languages are spoken. The names ‘Alfie’ and ‘Banks’ originated from England, throughout the brand we celebrate our roots and draw inspiration from the rich mix of cultures that define London as a cosmopolitan city.

As a brand we understand travel, sport and music as a lifestyle that brings together a diverse mix of cultures and creative like-minded individuals from artists, to musicians, to explorers, and exposes individuals to a world of freedom.

It’s this creative and social lifestyle which has inspired alfiebanks® to work with talented people across the globe to produce high grade contemporary streetwear worn by everyone.

Since 2015, alfiebanks® have built a unique following that continue to define the brands identity and attitude.

Meet the people behind the project here.